FGD

Is It Worth Including Focus Groups in Conducting Research?

Focus Groups are a great method of obtaining information from your target audience as an alternative to surveys. A focus…

April 14, 2022

Revealing the Real: Why Conduct a Focus Group Research?

Focus group research is like a gem for businesses and organisations. It led to relatively big success for some of…

March 7, 2022

Using Market Research Focus Groups for Creating Strategies

For businesses to thrive, looking at customer reviews is necessary to determine how to expand and grow. Whether they are…

October 25, 2021

Key Steps in Conducting Focus Group Research to Evaluate a Business Strategy

Today’s marketers are always on the lookout for ways to help Singaporean businesses reach their goals and objectives. They may…

September 6, 2021

5 Pitfalls in Focus Group Discussion Scenarios in the IT Industry and How to Avoid Them

Research methodologies have their pros and cons, and even staples like the vaunted Focus Group Discussion (FGDs) have inherent flaws. It has…

November 27, 2020

How USER Performs Research Through Focus Group Discussions

In order to design apps and websites that perfectly match our clients’ goals and ideas, it is important to gather information…

August 15, 2020