Strategic Marketing for the Digital Age

Customer experience strategy (CX strategy) is a popular concept today that generates critical business value in the modern era of entrepreneurship. Learning how to harness experiences to mould your business identity and have a better understanding of your customers can create powerful, effective digital strategies for e-commerce and other industries.

About the Course

This course is a 5-day CX bootcamp designed for professionals and students who want to learn about comprehensive customer experience research, CX management, and improve customer experience strategy ideation. Each day will cover an in-depth range of topics that lets learners fully grasp CX theories, course basics, research methodologies, and best practice tools and techniques for their industry.

  • Learn the concepts, principles, and latest best practices of CX
  • Study, evaluate, and learn CX research methods to know which is best for given business scenarios
  • Understand customer/user needs, preferences, and conducting CX research
  • Learn about select standard CX analysis tools and how to use one

Topics Covered

Customer Experience (CS) Workshop - DAY 1: CX fundamentals (Concept, Frameworks, Marketer Skills), CX in the Digital Age of Marketing

DAY 1

  • CX fundamentals: Concept, Frameworks, Marketer Skills
  • CX in the Digital Age of Marketing
Digital Customer (CX) Bootcamp/Workshop in Singapore - DAY 2: CX research and its fundamentals

DAY 2

  • CX research and its fundamentals
  • CX methodologies and principles: online surveys, customer interviews, contextual inquiries, digital marketing, competitor analysis
  • Conceptualising marketing ideas
Customer Experience (CX) Bootcamp - DAY 3: Evaluating CX data and testing

DAY 3

  • Evaluating CX data and testing: Overview of fundamentals and techniques
  • Learning CX skills for evaluation: Usability testing, heuristics evaluation, cognitive walkthrough, body and behaviour observation
  • Conducting a CX Audit
ecommerce

DAY 4

  • Introduction to elements and concepts of global e-commerce customer experience (with examples/cases)
  • Using e-commerce analytics tools and understanding digital customer experience strategy
  • Connecting CX to e-commerce and digital marketing techniques and methods
Customer Experience (CS) Workshop Singapore - DAY 5: Assessment and proposal presentation

DAY 5

  • Assessment and proposal presentation
Who is this Course for?
Marketing and Sales Executives, Business Leaders, CX designers and researchers, Digital Strategy officers, business owners.

CX enthusiasts, traditional and digital marketing consultants and business developers, marketing researchers, and students
Course Details
The total course price is [TBD] exclusive of GST.

  • Course materials (digital copies to be released for online sessions)
  • Light refreshments and snacks for break periods (not available for online sessions)
Course Dates
Coming soon!

Be the first to know. Register your interest today!

Frequently Asked Questions

Are courses done on-site?
Yes, but some courses can be availed online through teleconferencing. This gives students better options that work for them in case they are too far to travel to USER facilities or are more comfortable with an online setup.
Who are the instructors?
USER has instructors and lecturers who are also professionals in their respective fields, and each instructor is assigned according to their area of expertise. Most of them are degree and PhD holders or Masteral graduates from reputable universities.
Can I keep my course material after the workshops?
Yes, the materials we hand out to students for the course are yours to keep for review or continued study. Please note that they are not to be reproduced, distributed, or altered in any manner without express permission from User Experience Researchers Pte. Ltd.
Do I need a special app to access USER workshops online?
You may need to install Zoom or have a Google account for a Google Meet group video conferencing setup.
How can I pay for USER courses?
You may contact our Finance department for payments. Please check each course page for a breakdown of the course fees.

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