April 14, 2022
Focus Groups are a great method of obtaining information from your target audience as an alternative to surveys. A focus group is a controlled group interview […]
March 7, 2022
Focus group research is like a gem for businesses and organisations. It led to relatively big success for some of the world’s best-known companies. Mattel’s success […]
October 25, 2021
For businesses to thrive, looking at customer reviews is necessary to determine how to expand and grow. Whether they are a brick-and-mortar shop or an online […]
September 6, 2021
Today’s marketers are always on the lookout for ways to help Singaporean businesses reach their goals and objectives. They may either adopt revolutionary new methods or […]
November 27, 2020
Research methodologies have their pros and cons, and even staples like the vaunted Focus Group Discussion (FGDs) have inherent flaws. It has proven effective and reliable in many […]
August 15, 2020
In order to design apps and websites that perfectly match our clients’ goals and ideas, it is important to gather information on what they are looking for. Focus […]