April 14, 2022
Classic research methods such as FGDs stood the test of time for good reasons.

Is It Worth Including Focus Groups in Conducting Research?

Focus Groups are a great method of obtaining information from your target audience as an alternative to surveys. A focus group is a controlled group interview […]
March 7, 2022
FGDs are classic research methods that are still relevant today. Here's why.

Revealing the Real: Why Conduct a Focus Group Research?

Focus group research is like a gem for businesses and organisations. It led to relatively big success for some of the world’s best-known companies. Mattel’s success […]
October 25, 2021
As they say, knowing can win you half the battle.

Using Market Research Focus Groups for Creating Strategies

For businesses to thrive, looking at customer reviews is necessary to determine how to expand and grow. Whether they are a brick-and-mortar shop or an online […]
September 6, 2021
Key Steps in Conducting Focus Group Research to Evaluate a Business Strategy

Key Steps in Conducting Focus Group Research to Evaluate a Business Strategy

Today’s marketers are always on the lookout for ways to help Singaporean businesses reach their goals and objectives. They may either adopt revolutionary new methods or […]
November 27, 2020
Tech Talk: Making Focus Group Discussions Work for You

5 Pitfalls in Focus Group Discussion Scenarios in the IT Industry and How to Avoid Them

Research methodologies have their pros and cons, and even staples like the vaunted Focus Group Discussion (FGDs) have inherent flaws. It has proven effective and reliable in many […]
August 15, 2020
User Research - Focus Groups

How USER Performs Research Through Focus Group Discussions

In order to design apps and websites that perfectly match our clients’ goals and ideas, it is important to gather information on what they are looking for. Focus […]