October 25, 2021
Using Market Research Focus Groups for Creating Strategies

Using Market Research Focus Groups for Creating Strategies

For businesses to thrive, looking at customer reviews is necessary to determine how to expand and grow. Whether they are a brick-and-mortar shop or an online […]
September 6, 2021
Key Steps in Conducting Focus Group Research to Evaluate a Business Strategy

Key Steps in Conducting Focus Group Research to Evaluate a Business Strategy

Today’s marketers are always on the lookout for ways to come up with ways to help Singaporean businesses reach their goals and objectives. They may either […]
November 27, 2020
5 Pitfalls in Focus Group Discussion Scenarios in the IT Industry and How to Avoid Them

4 Pitfalls in Focus Group Discussion Scenarios in the IT Industry and How to Avoid Them

Research methodologies have their pros and cons, and even staples like the vaunted Focus Group Discussion (FGDs) have inherent flaws. It has proven effective and reliable in many […]
August 15, 2020
User Research - Focus Groups

How USER Performs Research Through Focus Group Discussions

In order to design apps and websites that perfectly match our clients’ goals and ideas, it is important to gather information on what they are looking for. Focus […]
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