Focus Group Discussion (FGD)
Classic and Proven Qualitative Research - FGD
Connecting businesses and their customers has always been one of our biggest priorities. At User Experience Researchers Pte. Ltd., we know the value of genuine user research and its benefits to your business. That’s why we include premium market research focus group services to help you obtain valuable qualitative data through a classic and proven technique: Focus Group Discussions (FGDs).
Why FGD?
In focus group research, experts collect information about users and relevant data for study objectives through moderated online or face-to-face sessions. At USER, we take it a notch further: we sift through information and process it for you through our professional UX research specialists, simplifying decision-making especially for organisations with complex leadership. The FGD is a qualitative research technique still in use today thanks to its high effectiveness and capability to obtain accurate data from participants, if done correctly.
Focus Groups, the USER Way
As one of Singapore’s first UX companies offering focus group services, we have created a flexible system that can cater to any size of company and is adjustable to client requirements.
Accurate.
We value the trust you place in us to conduct research for you. Our focus group discussion Singapore process ensures accurate data collection through various means, from recorded online video streams to monitored and documented interactions with participants.
Secure.
In all of USER’s research services, we maintain optimum and secure channels for both clients and participants. We ensure that your data is only yours to see and use.
Flexible.
Medium or large enterprise? Doesn’t matter. At USER, we can customise FGD sessions to the scope you need to get the data you want. We have a variety of moderation tools and session management options available to engage with participants more fully.
What Can You Get from USER FGDs?
Customised Sessions
You aim, we shoot. Sessions will commence only when all requirements have been agreed upon and our team will structure the research to get your valued data in the most precise techniques available.
Readily-usable Data and Insights
When you receive the data after the session, we also include insights you can readily use to determine a course of action. Our in-house focus group experts analyse and interpret data for your consumption.
Transcripts and Documentation
All data collected from participants are neatly organised for your viewing and storage. We can provide you video records, text translations, and other documentation as needed.
Expandable Options
When you receive the data after the session, we also include insights you can readily use to determine a course of action. Our in-house focus group experts analyse and interpret data for your consumption.
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