User interviews are structured conversations with your current and potential users. By talking with the users, we gather insights into their requirements and preferences about products.
Surveys are quantitative techniques to understand users behaviors and needs. Current and potential users are approached via phone, face-to-face and online questionnaires.
In contextual inquiry, we observe users when they interact with products. This approach uncovers customer behaviors and the real-life problems they face when working with the products.
Focus groups bring together all stakeholders and facilitate deep discussions with them. A focus group enables a good understanding on different personal experiences among users.
In usability testing, customers perform a series of tasks with interactive products. We observe customer behaviours, and detect usability issues of the products. We also make effective suggestions on how to address these issues and improve the current design.
A/B and Multivariate Testing
A/B testing and multivariate testing are also conducted online, especially for website and mobile application design evaluations. These tests are effective tools to achieve the optimal design for your products. By manipulating the design elements, the profile resulting in the optimal user experience is determined.