User Experience refers to the overall experience or feeling a digital product gives unto or leaves a user. It is usually how a user journeys through app, website, or system, and the like.

User Interface (UI) is the graphical layout of an app, website or system. It triggers the emotional aspect of the user. Hence, the brand, its colors, shapes, etc... are incorporated and fit into the whole screen and experience.

User testing is the process wherein researchers could know if a certain digital product is needed or in demand by its target group of users.

UX Design is the phase where user-device interaction flow is being plotted, while UI Design pertains to the visual aspects present in the whole digital experience.

UI and UX Designers collaborates in crafting the navigation journey and incorporates the right visuals to an app, website, or system in order to fulfill the goal of the digital product. They are sometimes the same person, too.

UI/UX designers in USER are skilled in InVision, Adobe Photoshop, Illustrator and other tools for graphics and layout.

If you are interested in our UI/UX design services for mobile and web, feel free to hit the send button here.

Usability Testing is an approach to identify and evaluate the usability of a digital product: its effectiveness, user-friendliness, easy accessibility and other data that could be used to optimize the digital product, and troubleshoot existing and possible errors. It helps fulfill the ultimate goal of the digital product---so that end users could do what they need to do.

Usability Testing is performed through eye and emotion tracking, heatmap technology, etc... with recruited target participants which could allow the researchers/moderators to identify the areas where most interactions are done, in order to enhance the UX/UI of a digital product.

USER has its own Usability Testing Lab. This allows clients to fully maximize and immerse themselves into the precedented journey of the users. You may ask for our full usability checking and testing service quotation here.

User Experience (UX) Research is a method of research that goes about the users' behavioral features in order to incorporate the right user journey and design onto a digital product. It involves user observation and feedback, task analysis, etc...

Focus Group Discussion (FGD) is a method of research that gathers people of the same background or group, for a discussion that identifies their perception, opinion, experiences and ideas of certain product/s.

FGDs are used to help researchers scrutinize users' opinions and feedbacks, and gather in-depth understanding and information about how a digital product is going to be of use and help to its target consumers/users.

USER conducts FGDs through a 1-hour sit-down discussion, a card sorting activity, or any activity relevant to the goal, after recruiting the right participants (usually the target group of consumers). After these activities, researchers/moderators will then evaluate the results, and pass a report about the findings.

We use different methods and approaches for specific brands and target markets. Tell us more about your project. Contact us.

USER maximizes design-thinking workshops, user-centric approaches and agile methods which help create a good mobile app design. With right branding, integrated with Psychology, we are able to produce clear, stable, empathic and reliable apps. This is applicable to web, too.

Mobile app development refers to the process of creating applications solely for mobile devices in order for clients to relay specific goals and messages to the users who downloaded it.

Accomplish our inquiry form for us to know more about your mobile app ideas, and we’ll make those ideas come to life.

Web Design focuses on the UI/UX features of a website: how will the product look, how will it be experienced, etc... Web Development, on the other hand, is referred to as the "coding" part of the process. Logic is applied into every function in order to fulfill, apply, and activate the UX and UI crafted by the designers.

Responsive, to simply put it, is an approach in web development that is grid-based---meaning, it does not depend its content and other elements to the screen size. Rather, it has only one design regardless of the device used. While responsive is flexible, adaptive on the other hand, is modular. It aesthetically and dynamically adjusts to the type of device a website appears in, including its media files, content, designs, and other elements.

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Digital Marketing is reaching out to a specific and targeted group of users through the use of internet and digital channels like social media, search engines, electronic mail, mobile devices and applications, content/blog/media sites. PPC, and other possible platforms.

Market research plays an important role in digital marketing, for it produces/gives valuable information about the likes/preferences, needs, social behavior, and ideation of the target group of users. It also helps in identifying the right channel to market.

Expanding your brand online could be nitty-gritty. Why not tell us more?