User Experience (UX) and User Interface (UI)

What is user experience?

User Experience refers to the overall experience or feeling a digital product gives unto or leaves a user. It is usually how a user journeys through app, website, or system, and the like.

What is user interface?

User Interface (UI) is the graphical layout of an app, website or system. It triggers the emotional aspect of the user. Hence, the brand, its colors, shapes, etc... are incorporated and fit into the whole screen and experience.

What is user testing?

User testing is the process wherein researchers could know if a certain digital product is needed or in demand by its target group of users.

What's the difference between UX and UI design?

UX Design is the phase where user-device interaction flow is being plotted, while UI Design pertains to the visual aspects present in the whole digital experience.

What does a UI/UX designer do?

UI and UX Designers collaborates in crafting the navigation journey and incorporates the right visuals to an app, website, or system in order to fulfill the goal of the digital product. They are sometimes the same person, too.

What tools do UI/UX designers use?

UI/UX designers in USER are skilled in InVision, Adobe Photoshop, Illustrator and other tools for graphics and layout.

How much does UI/UX design cost?

If you are interested in our UI/UX design services for mobile and web, feel free to hit the send button here.

Usability Testing

What is Usability Testing?

Usability Testing is an approach to identify and evaluate the usability of a digital product: its effectiveness, user-friendliness, easy accessibility and other data that could be used to optimize the digital product, and troubleshoot existing and possible errors. It helps fulfill the ultimate goal of the digital product---so that end users could do what they need to do.

How is Usability Testing performed?

Usability Testing is performed through eye and emotion tracking, heatmap technology, etc... with recruited target participants which could allow the researchers/moderators to identify the areas where most interactions are done, in order to enhance the UX/UI of a digital product.

How much does usability testing cost?

USER has its own Usability Testing Lab. This allows clients to fully maximize and immerse themselves into the precedented journey of the users. You may ask for our full usability checking and testing service quotation here.

User Research

What is user experience research?

User Experience (UX) Research is a method of research that goes about the users' behavioral features in order to incorporate the right user journey and design onto a digital product. It involves user observation and feedback, task analysis, etc...

What is focus group discussion?

Focus Group Discussion (FGD) is a method of research that gathers people of the same background or group, for a discussion that identifies their perception, opinion, experiences and ideas of certain product/s.

What is the function of a focus group discussion?

FGDs are used to help researchers scrutinize users' opinions and feedbacks, and gather in-depth understanding and information about how a digital product is going to be of use and help to its target consumers/users.

How is focus group discussion conducted?

USER conducts FGDs through a 1-hour sit-down discussion, a card sorting activity, or any activity relevant to the goal, after recruiting the right participants (usually the target group of consumers). After these activities, researchers/moderators will then evaluate the results, and pass a report about the findings.

How much does UX research/focus group discussion cost?

We use different methods and approaches for specific brands and target markets. Tell us more about your project. Contact us.

Mobile App Development

What makes a good mobile app design?

USER maximizes design-thinking workshops, user-centric approaches and agile methods which help create a good mobile app design. With right branding, integrated with Psychology, we are able to produce clear, stable, empathic and reliable apps. This is applicable to web, too.

What is mobile app development?

Mobile app development refers to the process of creating applications solely for mobile devices in order for clients to relay specific goals and messages to the users who downloaded it.

How much does mobile app development cost?

Accomplish our inquiry form for us to know more about your mobile app ideas, and we’ll make those ideas come to life.

Web Design and Development

What is Web Design and Development?

Web Design focuses on the UI/UX features of a website: how will the product look, how will it be experienced, etc... Web Development, on the other hand, is referred to as the "coding" part of the process. Logic is applied into every function in order to fulfill, apply, and activate the UX and UI crafted by the designers.

What is the difference between responsive and adaptive web design?

Responsive, to simply put it, is an approach in web development that is grid-based---meaning, it does not depend its content and other elements to the screen size. Rather, it has only one design regardless of the device used. While responsive is flexible, adaptive on the other hand, is modular. It aesthetically and dynamically adjusts to the type of device a website appears in, including its media files, content, designs, and other elements.

How much does mobile app development cost?

Inquiring with a glimpse of the important details is the key! Make sure to share with us your thoughts in this link.

Digital Marketing

What is digital marketing?

Digital Marketing is reaching out to a specific and targeted group of users through the use of internet and digital channels like social media, search engines, electronic mail, mobile devices and applications, content/blog/media sites. PPC, and other possible platforms.

How does market research work in digital marketing?

Market research plays an important role in digital marketing, for it produces/gives valuable information about the likes/preferences, needs, social behavior, and ideation of the target group of users. It also helps in identifying the right channel to market.

How much does digital marketing research cost?

Expanding your brand online could be nitty-gritty. Why not tell us more?
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