Usability testing is the key to well-built product designs. Over 93% of multinational corporations require usability testing to collect data before a product is launched. As the first UX research company in Asia, USER has its own labs in Singapore, China, and Vietnam to provide clients with real user testing services.
The Value of Usability Testing
Usability testing follows the user experience research and prototyping phases to ensure the effectiveness of the final prototype by identifying issues and areas of enhancement. Based on the overall feedback and expert evaluation in usability research, a detailed testing report will be presented to the stakeholders and the prototype will be refined accordingly. USER provides usability testing services for different kinds of products, including digital products (e.g. website, apps), and physical products (e.g. smart home appliances) in a professional lab. Various scientific usability testing methods are applied in the product design and development process.
How does USER approach Usability Testing?
The Usability Testing Process involves four steps.
During the 1-to-1 test sessions, a UX Expert will observe how the users interact with the prototype and/or visual design samples presented. Participants give their feedback on these tests, which are consolidated into the Key Findings and Recommendations from our Expert team.
Features of Usability Research
User Research and Survey
User Research means involving users in the design process. The research can be conducted through online surveys, user interviews, contextual inquiries, design thinking workshops, and competitor analysis. Through user research, designers can identify user needs and behavior to optimize products and services.
Products are evaluated by usability, human factors or UX experts with extensive experience. Through heuristics evaluation or cognitive walkthroughs, the expert points out potential issues with the product and can efficiently provide a general usability assessment.
Observation and Interview
In usability lab testing, users follow pre-defined scenarios. Testing sessions take place in a room divided into two parts by a two-way mirror, where a moderator with participants are in one part of the room while the observers are in the other. Usually during a session, respondents’ desktops and facial expressions are recorded through heatmapping and eye-tracking.
Inclusions in USER’S Usability Testing Services
FREE Eye Tracking
Eye-tracking is used to follow the user's gazes. Products analyzed with the use of this method include multimedia designs, websites, apps, and marketing materials. It's an optimal understanding of visual scan patterns and stopping factors in visual attention.
FREE Heat Map
Heat mapping traces all clicks and provides real-time analytics for how users interact with your website or app in real time, helping you understand which are the best performing contents and which are less attractive to users. This can test the usability and traffic flow on websites to significantly improve conversion rates of landing pages.
Functional Testing is implemented to check the accuracy of all required functions of a software and compared the expected outcome of the prototype with the actual prototype. This plays a crucial role in finding bugs or defects within the program.
USER’s Usability Testing Lab VS Others
Lab usability testing can simulate real-life scenarios, and allow you get close to customers by observing them and even interacting with them. It is also a great way to identify big problems early and generate ideas.
USER is one of the first usability testing lab rental service providers in Singapore. Professional facilities are equipped in our usability testing lab, and the service is of high quality and cost-effective.
|Free Monitor Room|
|Free Camera Recording|
|Free Eye Tracking Device|
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USER has labs in Singapore, China, Japan, and Vietnam. Please contact us for locations options.
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