User Research means involving users in the design process. The research can be conducted through online surveys, user interviews, contextual inquiries, design thinking workshops, and competitor analysis. Through user research, designers can identify user needs and behavior to optimize products and services.

Products are evaluated by usability, human factors or UX experts with extensive experience. Through heuristics evaluation or cognitive walkthroughs, the expert points out potential issues with the product and can efficiently provide a general usability assessment.

In usability lab testing, users follow pre-defined scenarios. Testing sessions take place in a room divided into two parts by a two-way mirror, where a moderator with participants are in one part of the room while the observers are in the other. Usually during a session, respondents’ desktops and facial expressions are recorded through heatmapping and eye-tracking.

Eye-tracking is used to follow the user's gazes. Products analyzed with the use of this method include multimedia designs, websites, apps, and marketing materials. It's an optimal understanding of visual scan patterns and stopping factors in visual attention.

Heat mapping traces all clicks and provides real-time analytics for how users interact with your website or app in real time, helping you understand which are the best performing contents and which are less attractive to users. This can test the usability and traffic flow on websites to significantly improve conversion rates of landing pages.

Functional Testing is implemented to check the accuracy of all required functions of a software and compared the expected outcome of the prototype with the actual prototype. This plays a crucial role in finding bugs or defects within the program.