UX company in Singapore tells about the importance of placing usability testing as one of the key user experience research design services that businesses have to consider.
To achieve success in the technology market, developers have to pay attention to technical factors that covers the needs of the users. One of the important things to take on is the usability of their products. Usability testing is a technical step that is taken to check and monitor users’ views and insights. It is applied to evaluate a product or service, especially on a website. For example, if a website is difficult to use, its content is not clear and understandable or unclear, they will look for another website to look into.
The purpose of the test is to identify any usability issues, collect qualitative and quantitative data, thereby establishing a participant’s completion with the product. Moreover, usability testing is also an essential factor to ensure the quality of products, as it is a measure of the potential of the product to complete the users’ goals or meet their needs. After completing this step, some items like website, document, computer interface, consumer products, and devices will have significant benefits. The main purpose of developers in this stage is to check whether users can easily use your application interface or not. This is the job of the tester. They can check which application is user-friendly and promptly fix the errors that the application encountered.
Usability testing also has the following benefits:
If your application has good usability, you can save cost and time, and completing product faster will help users feel more satisfied. In this case, designers could also determine requirements and demands of users before actually starting to design the applications. Analyzing the strengths and weaknesses of your website design or mobile application interface to give the best reasonable options for your business would be one of the best things to consider. During the design process, most designers use many different graphic functions to have the most engaging interface, but this will lead to spending a lot of money. This shows how usability testing can help them limit the use of graphics. After ensuring those factors, your company will increase productivity, and revenue will gradually rise in addition to the satisfaction of users. Also, you can save time and avoid important mistakes. Supplying to users a better software that could be easily accessed and navigated should be the topmost priority. This will attract the customer’s attention, resulting to your app’s skyrocket to the application market.
To have a good usability testing result, developers have to know some basic methods to test. We have two basic ways are testing in the laboratory and checking usability remotely. When conducting laboratory tests, observers will monitor user behavior and report test results, which takes place in a quiet space. Remote testing happens when one accesses the system and performs the assigned tasks. At this point, the voice, the activity of the screen, and the participant-tester’s face will be automatically recorded by a software.
Any process have its advantages and disadvantages, and so is the usability testing process. Usability testing will help developers find important application bugs that are difficult to find during the development, and instantly fix them. This process always succeeds and has many benefits for both developers and users. Moreover, we can detect and predict potential issues before our products are used. For example, before displaying a game application, designers will track all features carefully, from the interface, images, buttons to the speed of application. When users start using, and encounters any problem, and didn’t like or know any element of the app, the fastest way for them is finding another application. Therefore, handling problems before releasing products is always an important issue for all businesses. Most mobile applications will have some disadvantages. The process of planning and collecting is time-consuming. Due to its relatively simple nature and small test scope, this process does not create an absolute trust for developers.
Typically, testers will check the usability testing in addition to some purposes like:
The next step is the usability testing process. It includes stages like planning, recruiting, usability testing, data analysis, and reporting. The planning process will determine the functions of the system. Analysis comes after, to point the duty of every member of a team. Secondly, after having a perfect plan, employers will recruit employees for their project. Depending on the company’s plan to recruit the number of people suitable for testing the product. Objects that you choose must be compatible with the objective of testing for age, gender, occupation. After which, researchers/testers will start the process of usability testing and analyze data. Data must be carefully analyzed to find meaningful inferences. Making proposals can be done to improve the overall usability of your product, too. The final step is reporting. Usability test results are shared with all stakeholders, including designers, developers, customers, and CEOs.
There are lost of people involved in a development of an app. The main reason behind why usability testing is recommended by UX agencies, is for them to prevent errors and predict further failures of the system, so that the effort of each member of the team will not go to waste. At the end of the day, it is the client, the brand and the users that the agency wants to serve. Best option for any business is the look for a trusted agency in usability testing. One of those known agencies is USER. This agency has its own lab and is capable enough to make these happen.