Usability Testing Laboratory for Rent

Best Digital Product Usability Testing Service(s) in Singapore

As we are all aware in this digital information age, a company’s web or mobile application is the only point of contact to build connection with potential users and the company. Thus, companies entirely rely on their digital product presence to achieve their online goals, be they commercial or otherwise. Users will formulate a judgement about that company that is strongly correlated with the way they perceive its product.

“Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it.” noted by Jakob Nielsen who is the most famous usability expert. On the web, the user experiences usability first and pays later. Usability is a quality attribute that assesses how easy user interfaces are to utilize. Usability is comprised of learnability, memorability, efficiency, satisfaction and errors. With good usability, a website can attract users to utilize it to achieve their goals, as well as help to achieve the company’s business goals among intense market competition. We can conclude that Usability is the keyword of survival for any company with a digital product presence.

Usability testing is the best way to understand the experience of real users when utilizing your website or application, provide design guide and improve profitability. Representative users work on typical tasks using the product (in this case digital product, website or mobile application) and the evaluators analyze the results to obtain how the user interface supports the users to do their tasks. Here are several important usability testing methodologies.

User Research

User Research means involving users in design the process, it can be done in various forms, online survey, user interview, contextual inquiry, design thinking workshops, competitor analysis. Through user research, designers can identify user needs and behavior to optimize products and services.

Expert Evaluation

The product is evaluated by the usability, human factor or UX expert with extensive experience. Through heuristics evaluation or cognitive walkthrough, the expert points out potential issues with the product and provides a general usability assessment. The challenge of this method is mostly financial and logistical, as it would cost a lot to bring in field experts. Sometimes the expert is brought to a testing facility to test the site, while other times the tests are conducted remotely and automated results are sent back for review. Automated expert tests are typically not as detailed as other types of usability tests, but their advantage is that they can be completed quickly.

Usability Lab Testing

Users follow pre-defined scenarios. Testing session takes place in a room divided into two parts by a two-way mirror, moderator with participants of the study are in one part of the room while observers are in the second part. Usually during a session respondents’ desktops and facial expressions are recorded. This type of testing is used to discover functional issues in a product. It can also be used to test layouts and competitors’ websites. This test is often followed by an in-depth interview which takes place after completion of each task or by the end, to summarize the session. Typical usability lab involves 5-8 participants.

Heat Map

Heat map traces all clicks and provides real-time analytics about how users interact with your website right now, it helps you understand which are the best performing contents and which are less attractive to users. Heat map is used to test the usability and traffic flow on websites and significantly improve conversion rates of landing pages.

Eye Tracking

Tracing users’ gazes with the use of a special device called eye-tracker. Products analyzed with the use of this method are graphic designs, operating websites, marketing material. It is an optimal understanding of visual scan patterns and stopping factors in visual attention. The study should involve at least 7 participants.

UX AI Engine

UX AI Engine is a leading-edge and smart usability testing method. It is based on a UX behavior library consisting of hundreds of experience models and a design pattern library consisting of hundreds of design pattern components. With it, rapid prototyping can be generated in 24 hours. UX Audit, UX real time monitoring and UX Chat Bot service can make it powerful and efficient. USER’s engineers built an automated evaluation engine that is able to conduct UX Evaluation and produce nearly instant results.

Functional Testing

The functionality is primarily necessary for the existence of a product. Functional testing is a software testing process using the functional specifications provided by the client or by using the design specifications like use cases provided by the design team. Functional testing is a way of checking software to ensure that it has all the required functionality that's specified within its functional requirements.

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