Usability Testing Laboratory for Rent
Best Digital Product Usability Testing Service(s) in Singapore
As we are all aware in this digital information age, a company’s web or mobile application is the only point of contact to build connection with potential users and the company. Thus, companies entirely rely on their digital product presence to achieve their online goals, be they commercial or otherwise. Users will formulate a judgement about that company that is strongly correlated with the way they perceive its product.
“Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it.” noted by Jakob Nielsen who is the most famous usability expert. On the web, the user experiences usability first and pays later. Usability is a quality attribute that assesses how easy user interfaces are to utilize. Usability is comprised of learnability, memorability, efficiency, satisfaction and errors. With good usability, a website can attract users to utilize it to achieve their goals, as well as help to achieve the company’s business goals among intense market competition. We can conclude that Usability is the keyword of survival for any company with a digital product presence.
Usability testing is the best way to understand the experience of real users when utilizing your website or application, provide design guide and improve profitability. Representative users work on typical tasks using the product (in this case digital product, website or mobile application) and the evaluators analyze the results to obtain how the user interface supports the users to do their tasks. Here are several important usability testing methodologies.