Projecting Brand Identity Through Web Design

For small businesses to macro-scale local businesses that have started to blossom in countries like the Philippines and Singapore, web design plays a crucial role into projecting one’s brand identity to the development and popularisation of their businesses.

Having a web design that communicates your preferred brand image can help you get your customer’s trust and loyalty while at the same time allowing you to grow your influence on potential markets. Since a web design helps in conveying your brand message, a long lasting impression and great conversion rates are just some of the few things to benefit from if your brand identity is projected well enough through the website.

What is Brand Identity?

What is Brand Identity?

For Investopedia, a brand identity is the tangible and visible elements that your business creates and shows its audience. While it is different from branding and brand image, brand identity helps your customers to recognise and remember your brand easily – it acts as your business’ visuals.

It is what makes your brand known as what you intended it to be.

Since brand identity projects a visual material for your business, having web design that reflects your brand is essential.

Brand Identity Projection

Ponder on how your business is portrayed offline, and more importantly, online – is your web design consistent with your brand identity?

Web designs are as important as other essential elements of your brand. Its consistency with your brand identity plays an important role, especially for customers who visits your website the first time. Just like social first impressions, a customers’ first visit and look at your website dictates whether or not they’ll be your newly converted client.

Fortunately, having web design that reflects your brand identity is achievable now. With the help of various local web designing company in Singapore, creating your envisioned web design that’s consistent with your brand won’t be a challenge anymore.

Own What You Own

Your business is YOUR business, and it is the same for your brand identity and web design. With that said, it is rightful for you to fully own what is yours.

One way to achieve that is by making your brand identity, brand image, and branding consistent with the visuals you offer to the market – you should be identifiable when placed beside competitors. Here are a few tips that could help you own your own brand:

  1. Know what your brand identity is. How do you want people to recognize you? Knowing the answer to that question could unlock opportunities for your brand. Being able to build your brand and its identity can help you create other visual materials that are also essential to businesses – a website, hence a web design.
  2. Evaluate your visual materials. Your brand should stand out and your brand identity shall make you different from others. So, how easily identifiable is your brand? Can people see what you intend to project to the market? If your answers are both no, then a web design that represents and projects your brand well is what you need. Both presence and reflection of your brand to your visual materials could help you a long way!
  3. Contact a web designing company. Having a web design that is consistent with your brand identity is a must. Thanks to various IT companies offer a web design service, Singapore-based businesses with the same challenge can now be easily catered. Talk to them about your vision, introduce your brand and its identity to them. Partnering with these companies can surely help you own your own brand.

Which Company Should I Go With?

Which Company Should I Go With?

In more tech-savvy countries such as the US and Canada, companies usually hire independent web design service providers. The same can be said in Asia such as Hong Kong and Singapore. Thanks to various IT companies that offer a web design service, Singapore businesses with the same challenges or objectives can now avail of such services easily.

Outsourcing your web design can be a great opportunity to improve your website while saving on resources. This works well for SMEs and can even be beneficial too for larger business entities who don’t need to maintain an in-house web design department. Web design that’s consistent with your own brand identity plays a crucial role in the betterment and success of your business, as it could give a long-lasting impression to your customers. It could also help you gain full and true ownership of your brand as it could help people easily recognize your business, even with just a glance at your website.

Websites empower businesses, that’s why trusting the task of creating a web design that suits and matches your business’ brand identity to a web designing company could help you a long way.

With a lot of companies offering web design services, our company, User Experience Researchers Pte. Ltd. could be the best partner you’ve been looking for! Through our wide-ranged IT services, especially on web design, Singapore-based businesses, as well as businesses from nearby countries, can now make their websites a fresher and efficient visual material of their brand identity. Connect with us through Let us help you project your brand identity through web design!