Comms & Marketing Specialist
About the job
About the Comms & Marketing Specialist role
The Comms & Marketing Specialist is responsible for planning, developing, and managing clear, engaging communications that support product awareness, adoption, and stakeholder engagement. Working closely with Product Managers, Engineering leads, and operational teams, this role translates technical information into accessible content, manages multi-channel communications, supports events and enablement initiatives, and maintains consistent messaging across product, incident, and operational communications while ensuring alignment with branding, accessibility, governance, and security standards.
Key Responsibilities:
Product Communications & Content Management
- Plan, write, and manage product communications across all programme channels
- Develop communication plans, key messaging, and product value propositions for the Resiliency Programme
- Draft and publish monthly product updates, release announcements, newsletters, and FAQs, translating technical platform updates into clear, user-friendly language
- Manage portal content, non-technical copy, and value statements on the Developer and Products portals
- Maintain communication calendars, templates, content repositories, and stakeholder distribution lists
- Ensure all communications comply with client branding, accessibility, governance, and security guidelines
- Track engagement metrics across channels to review message reach and refine future communications
Incident & Operational Communications Governance
- Provide editorial guidance and maintain standard communication templates for incident and operational notices
- Review incident advisories and operational announcements written by incident & ops teams to ensure clarity, professional tone, and alignment with client standards
- Create and maintain standardized incident and maintenance communication templates for incident & ops teams to use for drafting during service events
- Maintain standardized templates aligned with client brand and visual identity standards for operational teams to execute during service events
Engagement, Events & Adoption
- Support agency enablement, community participation, and product adoption through structured communications and event content
- Provide enablement support by producing presentation decks, session materials, and promotional copy for enablement sessions, webinars, workshops, and office hours
- Create event content, such as draft presentation decks and written materials for client conferences, showcases, roadshows, and external engagement forums
- Draft follow-up communications, written announcements, and messaging materials to support engagement teams working with agencies
- Identify and write agency case studies and success stories to demonstrate product value and encourage whole-of-government adoption
Requirements:
- Bachelor’s degree in Communications, Marketing, Mass Communication, or equivalent experience
- Proven experience in product marketing, developer comms, or tech communications, preferably within a government or technology environment
- Excellent written and verbal communication skills in UK English, with the ability to explain technical concepts simply without using heavy marketing jargon
- Experience in planning and writing multi-channel communications (e.g. EDMs, Telegram, Slack)
- Experience in planning and facilitating virtual enablement events, webinars, or workshops
- Strong organisational skills and stakeholder management abilities to work effectively alongside Product Managers and Engineering leads
- Able to work independently with minimal supervision and guidance
- Proactively identifies and addresses issues, knowing when to escalate
- Adapts to changing priorities effectively
- Collaborates constructively with peers and stakeholder
- Contributes positively through knowledge sharing and openness
