Content Strategist
About the job
About the Content Strategist role
The Content Strategist is responsible for planning, designing, and delivering structured digital learning content that supports effective knowledge transfer and user engagement. This role conducts content analysis and instructional planning, develops storyboards and multimedia learning materials, and ensures content is clear, accessible, and aligned with learning objectives. Working closely with stakeholders and subject matter experts, the strategist manages the creation, organization, and deployment of content across digital platforms such as iLEARN and internal systems. The role also supports training initiatives, maintains content repositories, and continuously improves learning materials through feedback, analytics, and usability evaluation.
Key Responsibilities:
1. Planning and Instructional Design
- Training Needs Analysis: Determine target audience, learning needs, knowledge gaps, and specific learning objectives for the course
- Curriculum Outlining: Adapt the overall course structure to fit iLEARN content packaging. Design the module breakdown and sequencing of content if necessary
- Storyboarding: Create detailed storyboards or blueprints that map out the visual elements, on-screen text, audio, video, interactive activities, and assessments for each module
- Applying Learning Theories: Utilise instructional design principles and adult learning theories to ensure it meets pedagogical requirements, and for effective knowledge transfer and retention.
2. Content Development and Multimedia Production
- Content Authoring: Refine training content and convert documents into matter suitable for iLEARN format
- Multimedia Integration: Design and create or manage the creation of multimedia elements to enhance the learning experience. This often involves:
- i. Video: Scripting, editing and animating training videos
- ii. Graphics/Visuals: Creating or sourcing graphics, infographics and visual aids
- iii. Audio: Generating voiceovers and other audio components
- iv. Interactive Elements: Developing interactive activities, simulations, exercises and probes using iLEARN Curator tools
- iLEARN Proficiency: Use native iLEARN authoring software to assemble all content and interactive elements into the final course modules
3. Technical Implementation and Deployment
- LMS integration: Deploy courses onto the iLEARN catalogue to allow access for Educators and Trainers to manage their classes or assignments
- Quality Assurance: Thoroughly test the e-courseware for functionality, user experience (UX), and content accuracy across various devices (desktop, tablet, mobile) and browsers
4. Collaboration and Maintenance
- Stakeholder Communication: Confirm the final product meets all goals and deadlines by consistently updating SME and stakeholders
- Evaluation and Iteration: Implement post-course surveys to gather feedback on the effectiveness of the course
- Handover: Ensure a smooth transition of ownership of course and materials to the educators and trainers of the course
- Knowledge Management: Store backup copies of the courseware and organise all developed materials into a secure and safe location
5. iLEARN Trainer
- Conduct Basic and Intermediate iLEARN training courses for the users in the RSAF
- Design lesson plans and lesson materials for the courses
- Coordinator training resources and venue for the courses
- Requesting and seeking approval for iLEARN related accounts for the RSAF Users
6. Intranet Website
- Maintain and update the Intranet Website periodically using SharePoint
- Create e-administrative information using Canva software for the office events
