User experience design (UX) is becoming popular all over the world, let’s explore the industry’s specific rules and exemplary standards. Today, user experience is a big category that covers many aspects, but most people tend to only think about the usability of a product or service. So, you need to update new knowledge and catch up with the progress of the industry.
The first thing you should note is that we are designing for the user, so you need to concern about the demand of the user. Typically, designers will be fascinated by the beauty and they will always focus on creating products that are like to their hobbies. Consequently, those products will become products that are only for designers. Designers are attracted to eye-catching, colorful designs rather than pay attention to understand the needs of users. Fortunately, figuring out whether the ideas are valuable to users (or at least any business value) is not too difficult. It involves asking users the following two core questions:
“Do you want it?” (Ask the user directly during the test)
“Can you use this?” (Ask the user during usability testing)
Some designers will feel nervous when they have to ask users directly. Sometimes, you will receive some negative feedbacks but it is a chance for you to learn how to resolve those issues, then you will be relieved to receive the final results. To save time and not waste resources when designing products that are not suitable for the needs of users, it is essential and simple that you should learn about the needs of users, what they want and need. Instead of just sitting and guessing what users want, we should collect user feedback. If you do it right, it becomes a comprehensive solution than a scary one. Moreover, this can give you the motivation for the product design progress, and customer’s feedback will become a huge resource. First, to have an exact demand of user, you can try to experience the user testing. On this option, you will have a list of loyal customers, we will allow them access and use our products to regularly exchange feedback. After that, designers will gather and discuss those comments, you don’t need to think too much, this is only a way to build a relationship with your main supporters. This means that face-to-face interviews are not the only way to get quality feedback. Although you have to change your designs, remember to use the color to your products. Color is one of the aspects identified the highest in everyday life, regardless of color can carry different meanings in different cultures because of the nature of the people in favor of recognition rather than memory objects.
Furthermore, one of the important ways to build a good relationship with your customers is to allow them the control ability. For example, a tourist is not simply looking for a room on the app, rather they are looking for a room that suits their preferences. It’s a place that will make their vacation special in a way that other rooms on the app can’t do. It shows that this control goes beyond usability considerations, it enhances the overall customer experience. This control can also lead to the development of new features and promote user engagement. Those are the advantages of giving users control. Otherwise, if the user is not in control, the designer cannot know certainly the needs and preferences of the user, resulting in an unfriendly interface and not attracting customers. Control means that users can repair or change without any trouble. The best way is that the designer should add a confirmation screen so that the user can make a final check on the information they have entered before clicking on the “Send” button so they can log in and correct the error. To sum up, let users decide their experience.
The next important rule when designing a user experience is to maintain consistency. Consistency has always been a key element of brand design, but consistency also contributes significantly to the user experience. Users often expect things that make sense to them, and they can get frustrated quickly if they don’t. So if the interface is constantly changing, users are forced to get used to the new changes, which makes them feel uncomfortable, you risk losing a loyal customer base.
Another note that businesses need to pay attention to is treating users like customers and vice versa. Most customers often feel worried after they purchase and complete the payment. Some businesses tend to be indifferent and not interested in customers after they pay, but that is a way to greatly affect the reputation of the business later. Therefore, treat them like your loyal customers.
In general, users are always looking for satisfaction, so if your interface is not interesting or valuable as they want, they will be willing to find a better website. Let’s encourage users by helping them have practical experience with your product or service.