Nowadays, business needs to keep evolving and stay updated with technological advancement. Especially in a modern country like Singapore, people highly connected to their mobile devices and prefer to do things online. Thus, developing website and mobile app are not only useful to gain competitive age. It has almost become a necessity.
Nevertheless, things are not settled just by creating and launching your sites online. Unsatisfactory website and app can backfire. When people access your site and find it frustrating, it may give them a bad impression towards your whole brand. On the other side, a great user experience will create customer satisfaction, which in turn helps your brand to build a well-established image and gain customers loyalty.
In most cases, business that seeks to have their own website or app will work closely with a UX consultant. Improving UX requires effort but exceptional customer experience can mean a substantial increase in revenue. Therefore, choosing the right UX consultant is a big important decision to take. Here are some tips for finding the right one for your business:
Define your goals: It helps a lot to know what you want to achieve. Do you want a website with state-of-the-art visuals? Straightforward online retail shop? Or fun website with a lot of interactive elements? Knowing your problems and what you need will make it easier to choose the suitable UX consultant. Some firms have more expertise on certain industries, and you can take a look at their past works to find out about this.
User research and evaluation: User experience is more than what meets the eye. A UX design firm may come up with aesthetically pleasing, modern, and sophisticated interface for your website. However, the effort in designing will be in vain if it is not backed with proper research. UX research and evaluation is an important process in knowing your customer better and identifying the problems with your product. Through various research methods such as A/B testing, usability testing, and many others, you can obtain detailed analysis report that is useful in creating user personas and solving the pertaining issues.
Know their scope: There are numerous UX consultant companies, and they may differ in the areas of service they cover. For example, one covers only the designing and coding, other provides the hosting, etc. Again, choosing UX consultant in this case depends on what your business needs. Some UX companies can also help you in digital marketing to drive traffic to your sites.