The internet has changed the way we live and manage our business. Everything that we need to search for is one click away from searching for information, products, book a flight, food delivery, services, listening to music, all just at our fingertips. The convenience of the internet has made it our essential to create visibility. However, with many competitors online, it is not enough just having a website – if you want to be found and be on Google’s top position, consider using SEO.

SEO plays a major role in the success of all businesses, regardless of industry. Almost every business, no matter the size, has some sort of online presence and they are all competing for a few positions at the top of the Search Engine Results Page (SERP’s).

WHAT IS SEO?

According to Moz, Search Engine Optimization (SEO) is a brand of marketing which “encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.” Primarily, the goal of SEO is to put your website on the first page of search engine results.

Building a website is just one factor of your overall strategy – your website needs to be found on the internet, it is all about the search rankings. Wth today’s very competitive online world, It is important to be noticed right away as 75% of Internet searchers do not go beyond the first page of the search results. Businesses are now getting SEO services to get them to climb the search rankings higher for the coveted number one spot.

SEO plays a key role in having your website found and along with other digital marketing strategies such as social media and blogging it becomes