April 14, 2022
Classic research methods such as FGDs stood the test of time for good reasons.

Is It Worth Including Focus Groups in Conducting Research?

Focus Groups are a great method of obtaining information from your target audience as an alternative to surveys. A focus group is a controlled group interview […]
October 25, 2021
As they say, knowing can win you half the battle.

Using Market Research Focus Groups for Creating Strategies

For businesses to thrive, looking at customer reviews is necessary to determine how to expand and grow. Whether they are a brick-and-mortar shop or an online […]
August 15, 2020
User Research - Focus Groups

How USER Performs Research Through Focus Group Discussions

In order to design apps and websites that perfectly match our clients’ goals and ideas, it is important to gather information on what they are looking for. Focus […]