The user experience in China is more than simply creating an engaging user interface for your website, it covers all aspects of users’ interactions with an application, along with motivations and workflows.
There are numerous of techniques that go into UX, helping to create engaging and interactive images of how users are engaging with applications, and what they get out of it. As part of the user experience, the key part of this presentation involved discussion around some ideas we had had for some features we thought they should offer which would give them a significant competitive advantage.

Why User Experience is important in China?

Even an optimized website with stunning design and engaging copywriting can fall flat without sound information architecture. If prospects can’t navigate easily through a site, chances are they’ll get lost, feel frustrated, and leave to never return. And you can forget about converting them to customers.

For companies, example, WeChat is an easiest and inexpensive way to ensure a user-friendly and responsiveness on mobile; that presence has the advantage of offering a consistent user experience. Users are likely when they are engaging with an official account because they look and navigate the same — they are corresponding according to the same design pattern.
Some WeChat services are often not available through other mobile channels — for example, the Palace Museum does not have a mobile-optimized website available through a mobile browser. Thus, many users will prefer to inter