The user experience in China is more than simply creating an engaging user interface for your website, it covers all aspects of users’ interactions with an application, along with motivations and workflows.
There are numerous of techniques that go into UX, helping to create engaging and interactive images of how users are engaging with applications, and what they get out of it. As part of the user experience or UX design, the key part of this presentation involved discussion around some ideas we had had for some features we thought they should offer which would give them a significant competitive advantage.
Why User Experience is important in China?
Even an optimized website with stunning design and engaging copywriting can fall flat without sound information architecture. If prospects can’t navigate easily through a site, chances are they’ll get lost, feel frustrated, and leave to never return. And you can forget about converting them to customers.
For companies, example, WeChat is an easiest and inexpensive way to ensure a user-friendly and responsiveness on mobile; that presence has the advantage of offering a consistent user experience. Users are likely when they are engaging with an official account because they look and navigate the same — they are corresponding according to the same design pattern.
Some WeChat services are often not available through other mobile channels — for example, the Palace Museum does not have a mobile-optimized website available through a mobile browser. Thus, many users will prefer to interact with a company through the reliable and quite predictable WeChat interface instead of risking to go to a different channel and have a poor user experience.
Planning UX in China?
Planning user experience projects is a balancing act of getting the right amount of user input within the limitations of your project. The trick is to work out the best use of your time. How can you get the most user experience for your client’s budget?
The planning phase is all about understanding what you have been asked to do and working out the best blend of activities that will give you the result you need, within the time, the budget and resource restrictions of the project. It is your job as a professional UX designer to deliver the best user experience within the time and budget available.
Designing a user experience China typically consist of three main phases: a research phase, a design phase and a further research phase, designed to test and validate the designs.
- The research phase is where you plunge yourself in the project to get the background you’ll need to make design decisions later in the project. During this phase, you will try to learn as much about your client’s business, objectives, users and competitors as possible.
- The design phase is where you work out how what you are designing will work and how it will fit together. This phase will define its opportunity, its features and functionality and how it behaves.
- The validation phase is where you identify whether what you came up with in the design phase actually works with its proposed audience. This phase is usually followed by further rounds of design and testing to solve the problems you certainly find when you test with users.