Mobile apps are basically everywhere, from organisational use in various industries to civilian use by non-professionals, and just about anyone. It is the process of creating and developing software that fits the requirements, needs, and preferences of mobile device users.

Where does the process start, then? From a mobile app development company or perhaps, the users themselves? Are the two connected only in terms of a producer-consumer relationship? What role does an application store hold in the scenario?

There are three primary groups involved in mobile app development: App Developers, Users, and Marketplaces. Let’s see how these groups are connected in the field of mobile app development.

 

App Developers

Successful innovation can generate demand. App developers are the ones who address the concerns, requests, and needs of the users. For example, when it comes to mobile app development, Singapore app companies first conduct research on the client’s objectives for the app, their target users, and other factors. They then strategically plan and produce the app to satisfy their client’s and their users’ needs.

Other aspects that app developers work on include UI UX design, adding and removing app features, as well as all other Safe to say, app developers have . They go beyond conducting research studies and making prototypes as they also revise designs, improve product builds, and carry out tests. Even in the post-launch phase of a mobile app, the developers still work by knowing their app’s shortcomings, and of course, improving them for their users.a lot of tasks. They go beyond conducting research studies and making prototypes as they also revise designs, improve product builds, and carry out tests. Even in the post-launch phase of a mobile app, the developers still work by knowing their app’s shortcomings, and of course, improving them for their users.

 

Users

Part of the Software Development Life Cycle (SDLC) is the maintenance phase, wherein the biggest involvement of users are when they get the latest app version by updating it from the app market. Of course, at this stage, users react differently from one another. Some users get elated with new features and updates, while some get annoyed for reasons such as updates occurring too frequently and vague update descriptions.

From a certain perspective, users create a domino effect in mobile app development. Their feedback in market feelers such as surveys and other data-gathering methods are picked up by developers, which are incorporated in future app creation or app updates. Most users are probably unaware that “patches” or updates are the result of users and their interaction with the app.

This brings into the picture the third group of people in mobile app development: App marketplaces. Their work involves collecting data on app usage and reviews and coordinating with app developers and their client companies regarding the performance of their apps.

 

App Marketplaces

Completing the list of viewpoints are app marketplaces. These platforms provide users with apps (as one would shop for products in a store), and app developers a terminal for receiving direct user feedback. Google’s Play Store and Apple’s App Store – the two of the biggest app store platforms today, host the majority of apps for general and corporate users. The application store’s main job is to bring together users and developers – by displaying and sorting the mobile apps properly with the info users need.

App stores partner with app developers and provide tools, usage statistics and other insights for them. They also set marketplace requirements and policies to be fair to all app developers using the platform. An example of this impartiality is Apple’s App Store’s rejection of app submissions that fail to meet their strict guidelines on inappropriate or harmful content. Not only do they remove unwanted products, but they also remove spammy user reviews that can affect the fair rating of legitimate apps. On the other hand, Google’s Play Store always updates its app search algorithms from time to time. In fact, a downranking event happened in 2017 that brought down poorly-performing apps in favour of high-performing ones based on user reviews, battery usage, and other factors. Today, as the Play Store’s requirements become stricter, guidelines are updated regularly and released to keep developers informed.

 

The Connection

Users, developers, and app stores are all connected in mobile app development. The absence of any of the three could lead to a marketing disaster. If your company is searching for a way to connect to users and app stores better, your best bet will be to partner with a reliable digital solutions provider. One such agency is User Experience Researchers, a top mobile app development company in Singapore. We specialise in creating custom apps, other types of software and web applications, as well as other digital solutions. You can contact us through https://www.user.com.sg/contact/ for your enquiries.