User Research

August 15, 2024

Market Research Mastery: A Comprehensive Guide for Decision Makers

Introduction to the Importance of Market Research in Strategic Decision-Making Across Various Sectors The role of market research in shaping […]

Common Mistakes in User Acceptance Testing

Common Mistakes in User Acceptance Testing

Introduction: The Crucial Role of User Acceptance Testing (UAT) User Acceptance Testing (UAT) stands at the crossroads of project success. […]

User Experience: An Incredibly Valuable Aspect of Any Product

UX Designer: An Incredibly Valuable Aspect of Any Product

For any user experience or UX designer, creating an ideal environment that product users can fully enjoy is the ultimate […]

The Impact of User Experience Researchers on Boosting Business ROI

The Impact of User Experience Researchers on Boosting Business ROI

User Experience (UX) has become a pivotal factor in the success of many businesses in modern times, influencing customer satisfaction, […]

January 4, 2024

Trends in Market Research for 2024

Trends in market research are in constant flux, driven by technological advancements, shifts in consumer behavior, and global economic changes. […]

User Experience Consultants in Changing Your Business for the Better

The Valuable Role of UX Consultants in Business Transformation

User experience is an integral part of every business, especially in the ever-expanding digital universe. The concept is not new […]

Some businesses would rather do usability tests in-house, but hiring external testers may prove better.

October 21, 2022

3 Surprising Benefits Every Business Can Get from UX Research

Most businesses understand the primary arguments for investing in UX research and design services by now. According to Forrester’s Digital […]

Keep on top of the UX game by exploring new UX topics

Top 5 UX Research Topics to Explore in the New Normal

People in different parts of the globe hope to have a more “normal” world in 2022. But due to […]

Classic research methods such as FGDs stood the test of time for good reasons.

Is It Worth Including Focus Groups in Conducting Research?

Focus Groups are a great method of obtaining information from your target audience as an alternative to surveys. A focus […]

FGDs are classic research methods that are still relevant today. Here's why.

Revealing the Real: Why Conduct a Focus Group Research?

Focus group research is like a gem for businesses and organisations. It led to relatively big success for some of […]

As they say, knowing can win you half the battle.

October 25, 2021

Using Market Research Focus Groups for Creating Strategies

For businesses to thrive, looking at customer reviews is necessary to determine how to expand and grow. Whether they are […]

Key Steps in Conducting Focus Group Research to Evaluate a Business Strategy

September 6, 2021

Key Steps in Conducting Focus Group Research to Evaluate a Business Strategy

Today’s marketers are always on the lookout for ways to help Singaporean businesses reach their goals and objectives. They may […]

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