May 15, 2022

Is It Worth Including Focus Groups in Conducting Research?

Focus Groups are a great method of obtaining information from your target audience as an alternative to surveys. A focus group is a controlled group interview […]
March 7, 2022
FGDs are classic research methods that are still relevant today. Here's why.

Revealing the Real: Why Conduct a Focus Group Research?

Focus group research is like a gem for businesses and organisations. It led to relatively big success for some of the world’s best-known companies. Mattel’s success […]
October 25, 2021
Using Market Research Focus Groups for Creating Strategies