October 25, 2021
Using Market Research Focus Groups for Creating Strategies

Using Market Research Focus Groups for Creating Strategies

For businesses to thrive, looking at customer reviews is necessary to determine how to expand and grow. Whether they are a brick-and-mortar shop or an online […]
September 6, 2021
Key Steps in Conducting Focus Group Research to Evaluate a Business Strategy

Key Steps in Conducting Focus Group Research to Evaluate a Business Strategy

Today’s marketers are always on the lookout for ways to come up with ways to help Singaporean businesses reach their goals and objectives. They may either […]
May 12, 2021
Top UX Research Tools Every User Experience Design Agency Experts Use

Top UX Research Tools Every User Experience Design Agency Experts Use

Due to the rapidly developing interfaces, businesses around the world acknowledge the necessity of improving their website’s user experience (UX) design to keep up with today’s […]
February 17, 2021
Businesses Can Get Their Hands on the New User Experience Research Study - Technology News

Businesses Can Get Their Hands on the New UX Research Study

In this day and age, when most companies rely on user experience (UX) research, finding out the latest trend in the UX research software market would […]
November 27, 2020
5 Pitfalls in Focus Group Discussion Scenarios in the IT Industry and How to Avoid Them

4 Pitfalls in Focus Group Discussion Scenarios in the IT Industry and How to Avoid Them

Research methodologies have their pros and cons, and even staples like the vaunted Focus Group Discussion (FGDs) have inherent flaws. It has proven effective and reliable in many […]
June 18, 2019

The Difference Between Customer and User Experience

At first glance, customer experience and user experience sound almost identical, as if they can be interchangeable. However, these two terms handle completely different experiences that […]
May 29, 2019
User research has been identified to be one of the most important items to consider in business, especially ones that sell products and services. As this makes […]
July 24, 2017
UX - USER Experience Researchers

What are UX Research Methods?

When trying to develop a certain type of site, system or application, there are a lot of things to consider like user interface, design, and functionality […]
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