January 4, 2024

Trends in Market Research for 2024

Market Research is a continually evolving field of knowledge and practices, which makes constant learning essential to stay ahead of competition. New trends are likely to […]
November 26, 2023

Can User Experience Researchers Boost Business ROI?

User Experience (UX) has become a pivotal factor in the success of many businesses in modern times, influencing customer satisfaction, brand perception, and user retention. UX […]
October 4, 2023
The Secret to Making Great Products: Putting Users First

User Experience: An Incredibly Valuable Aspect of Any Product

For any user experience or UX designer, creating an ideal environment that product users can fully enjoy is the ultimate objective. Product planners in progressive countries such as Singapore […]
March 13, 2023
User Experience Consultants in Changing Your Business for the Better

The Valuable Role of UX Consultants in Business Transformation

User experience is an integral part of every business, especially in the new normal where most of the transactions happen online. This is not new among […]
December 21, 2022
User Acceptance Testing: Users as Primary Critics for Your Digital Projects

UAT: What It Is, What It Is Not, and Do You Need It

Having an application or software that’s ready for market competition is an advantage. Because in today’s business landscape, even minor bugs or defects  in your software […]
October 21, 2022
Some businesses would rather do usability tests in-house, but hiring external testers may prove better.

3 Surprising Benefits Every Business Can Get from UX Research

Most businesses understand the primary arguments for investing in UX research and design services by now. According to Forrester’s Digital Customer Experience Playbook report, reasons like […]
June 23, 2022
Keep on top of the UX game by exploring new UX topics

Top 5 UX Research Topics to Explore in the New Normal

  People in different parts of the globe hope to have a more “normal” world in 2022. But due to the latest developments in the COVID-19 […]
April 14, 2022
Classic research methods such as FGDs stood the test of time for good reasons.

Is It Worth Including Focus Groups in Conducting Research?

Focus Groups are a great method of obtaining information from your target audience as an alternative to surveys. A focus group is a controlled group interview […]
March 7, 2022
FGDs are classic research methods that are still relevant today. Here's why.

Revealing the Real: Why Conduct a Focus Group Research?

Focus group research is like a gem for businesses and organisations. It led to relatively big success for some of the world’s best-known companies. Mattel’s success […]